Sales is paramount.
With tonnage dropping 4% in May and strong market competition, sales is not what it used to be. There is a marketshare grab, plan and simple. Growth of your business is no longer dependent on growth of the industry.
In such a competitive market, it is important to develop a smart sales strategy that is powerful, poignant, and effective. You need better ways to increase your sales activity. Indeed, it is our opinion that any company in today’s market needs to be able to have sharp differentiation, a strong online presence, and effective automation tools in order to drive up your sales activity.
In a world where brokers are viewed as all the same, what can you do to set yourself apart? What is it that makes your customers remember YOU more than the others?
To differentiate your company, you need to pinpoint what sets your company apart and capitalize on it. It is essential that you take a look at your team, your culture, your processes, everything, and identify those key areas that you excel at, those areas that set you apart from others. Take those key differentiators and integrate them into your sales and marketing messages. Your team should be advertising to the world how your company is different.
When you see a company you have never heard about, what do you do? Simple! You Google it!
Almost everyone in the entire world uses Google the moment they learn something new. It is extremely easy to access information on the internet to the point that if it is not online, it is virtually ignored. Simply put, you are not online, you do not exist!
But having a website is not enough. You will need strategies to redirect traffic to your website to get real people visiting your virtual site. Social media, online ads, search engine optimization, and a URL that is ideally “yourcompanyname.com” are all effective ways to get people to your site.
Social media outlets such as Facebook, LinkedIn, Instagram, and Twitter all show different sides of your company. Your strategy should be focused on getting leads from your social media pages to your actual website and ultimately converting them to customers.
Marketing automation is one of the best ways to drive sales. Using tools such as LinkedIn Navigator, Buffer, Mailchimp, and others allows you to schedule campaigns and track interactions with your messages. Even more advanced tools exist that will sort your leads to separate tracks and trigger marketing campaigns designed exclusively for them.
Marketing automation is very important because a small team of people can create powerful campaigns that are highly effective in building your brand and getting your name out there. Reaching more leads will build your brand and turn it into a household name in no time.
Of course, you might be thinking that you do not have the time and resources to learn how to use these tools. It may seem easier just to throw your hands up in frustrations and take an extended fishing trip. That is where we come in.
Hubtek has built out an efficient, world-class marketing automation system that allows our clients to utilize powerful tools to differentiate themselves and build their online presence. Our goal is to help our clients drive up their sales and increase their marketshare.