By Trey Griggs August 29, 2019 In the past three days, I’ve booked and changed a flight, reserved a hotel room, watched a movie, and communicated with friends, family, and work associates through email, text message, and social media. I’ve paid for a meal, bought a keychain online and delivered it to my house, filmed…

Read More

Cold calling. It’s the go to method for reaching leads. Most small to medium freight brokers have a few salespeople always on the phone, dialing away. However, more often than not these same companies do not have well-developed marketing programs. Lead outreach is important, no doubt, but building brand awareness is equally important to growing…

Read More

Sales is paramount. With tonnage dropping 4% in May and strong market competition, sales is not what it used to be. There is a marketshare grab, plan and simple. Growth of your business is no longer dependent on growth of the industry. In such a competitive market, it is important to develop a smart sales…

Read More

Entitlement – the belief that one is inherently deserving of privileges or special treatment. Every day someone is trying to find a way into your success. Other brokers are trying to become the transportation provider of choice for your best customers. Some team members are trying to show that they have the skills to replace…

Read More