Purpose and vision are key components in the development of the proper culture of your organization. Clearly communicating purpose and vision to your employees helps align them and creates a pathway to greater engagement and satisfaction.
Every employee can act as an accelerator for your organization if they feel confident in the clarity of their role, how they can be successful, how they can develop and how the work that they do makes an impact on the business and its community. Each additional employee that is aligned with the purpose and vision further accelerates the organization by magnitude through focus on the goal.
Setting proper expectations for the activities and behaviors associated with each role, along with objective measures to verify achievement, creates focus on the objectives and allows for improvement through regular feedback reviews.
Balancing the intrinsic motivation (vision and purpose) with extrinsic (compensation and reward) becomes an important part of the leadership puzzle. Without a proper balance, frustration from the company or the employee may subvert the culture and create unwanted activity incongruent with the purpose and vision.
The organization must have a compensation structure that supports the goals of the company and the employees, while allowing the company to grow and thrive in a volatile market environment. While compensation, defined by the metrics of expectation, is an important part of employee satisfaction, the investment in employee development must also be addressed. The creation of a process-focused and consistent training program can further align employees to the purpose and vision by building skills to successfully execute the expectations and behaviors that the organization deems relevant.
Together, purpose and training move in a consistent and connected way toward the strategic vision of the company. The training plan should be based on a combination of industry knowledge, company specific experiential learning and broad skills development that blend the general and the differentiators of your organization’s brand and value proposition.
This investment in employee growth allows them to move through the training with a deeper belief in the purpose of the organization and greater energy to collaborate in achieving the expected success.
Your people are the manifestation and expression of the vision and purpose of the organization. They are the brand ambassadors of the company. Give them the proper lens and filter through which they make informed and insightful decisions. Give them a vision and give them a purpose.