Every company, whether it has one employee or thousands, has a set of core values. The values at your company must be purposely created by you, the leader. Values are the “gatekeeper” to your company. It determines who you hire, promote, and do business with. If necessary, it determines who you fire. If you do not deliberately identify your values and put them front and center in your company, then who will? If you allow the culture to create itself, you cannot be sure what you will get.

The people who work in your company will either adopt and internalize your culture, be indifferent about it, or actively resist it.

We have identified three categories of how employees relate to company culture: Collaborator, Spectator, and Competitor.

Collaborators are those employees that are fully engaged and focused on the mission of the organization; they can be counted on to do their part in completing the mission.

Spectators are the workers that have not really engaged in the company mission nor adopted the company values. They do not compete with the culture, but they are just not yet engaged in furthering the organization and are seen to be “on the sidelines” in the business.

Competitors are workers that have not internalized the company values and tend to work against the company mission in favor of their own agenda. This type of worker is “competing” with the organization’s culture.

At Hubtek, we make sure that your accelerators are collaborators. We encourage them to adopt and internalize the culture of our client companies. We also actively work on helping them communicate with the members of your company to learn how to work with them best. The more they internalize your culture, the better they will work for your company.  

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