Any logistics company can sell transportation services. After all, we are well versed in trailers, dry vans, and heavy haul. There’s really not a whole lot you can do to tweak your product. You might be the cheapest guys in town, or you might have access to the most carriers, but in the end a shipper is going to go with what works for them.

What does differentiate you from the rest, though, is your company culture. Be it friendly customer service, outstanding professionalism, or following strict processes, a strong culture can be a strong branding tool. On top of that, it is a good way to guide your employees at decision-making crossroads making your workplace more satisfying and productive.

Let me start off by defining culture. Our preferred definition is: culture is how your values come across in the habits, attitudes, and behaviors of your employees.

Every company has a culture. Culture influences the way your employees think and work. Culture helps define what is and is not acceptable in the workplace. It is developed initially by the values that are then expressed in the actions and policies of leadership. These actions and policies are developed into stories and experiences that are retold in various ways.

Another defining element of culture is your company goals and objectives. It is often the case that the number one issue that employees express needing improvement in their company is purpose and direction.

Oftentimes, employees are clueless about the overall goals of their respective companies. Having a culture that clearly defines expectations and then backs them up with reviews, rewards, and recognition will improve productivity faster than more other management techniques.

At Hubtek, we understand that company culture is paramount to the success of our clients and accelerators. Helping define your company culture and ensuring that your accelerators are trained with that culture assures that you get someone with not only professional talent but who also fits into your company.

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